The Story Behind Our Name: Why “Pride” Guides Our Vision

 

When I first shared the idea for Pride AI and Business Solutions, the encouragement was overwhelming. Yet a few asked a thoughtful question:

“Why the name Pride? Is it the right fit, especially for Ethiopia?”

It’s a fair question. Pride can mean many things - self-confidence, achievement, heritage -  but for me, it’s not about ego. It’s about legacy, purpose, and building something worth passing on.

A Tribute to Legacy

The name Pride is, first and foremost, a tribute to my late brother, Dr. Solomon Belayneh. He ran a medical practice called Pride Clinic - a place where patients found not only treatment but compassion, trust, and dignity. He embodied service and integrity, taking quiet pride in caring for others without compromise.

This venture is my way of carrying that spirit forward. Pride AI and Business Solutions is built on the same foundation: trust, ethics, and a deep commitment to people. Honoring my brother’s legacy is not symbolic - it’s a daily reminder of the values that guide every decision we make.

A Personal Standard

With over two decades in banking, finance, and technology, my work has always been driven by impact and measurable change. While our business is still young - the domain secured, the groundwork laid - the name Pride already sets the tone.

It’s a standard I hold myself to: every solution, every partnership, every step forward must be something I can stand behind with genuine pride.

Rooted in Ethiopia, Built for the World

Born in Ethiopia but designed with global ambition, our mission is to help businesses embrace strategic management and AI-driven innovation. By doing so, we aim to equip organizations to thrive in competitive markets - and contribute to a stronger, more resilient economy we can all be proud of.

So when you see the name Pride AI and Business Solutions, I hope you see more than a brand. I hope you see:

  • A legacy of integrity

  • A personal mission for impact

  • A vision for shared growth

We are proud of our roots — and proud to be building something that reflects them.




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